Gaps between hype and reality

Recently for work reasons I’ve had to look through the websites of lots of different young musicians and chamber groups. Websites are dazzling! It’s clear that everyone now employs sophisticated media skills and professional designers. Gorgeous artwork, glamorous photos easily mistaken for fashion shoots, web pages that dance about to a mysterious rhythm; video, audio clips, starry biographies, subscriber opportunities … the design values are very high.

I was contrasting these images in my mind with the low-tech publicity we used when I was starting out in the profession, before websites existed. Xeroxed sheets of information typed on an old manual typewriter. Simple, basic artwork. Photos taken in someone’s back garden with your flatmate’s camera. Badges designed by one of the players! (see photo).

Today, having been seduced by Vogue-level images and professionally edited sound clips, I’m sometimes disappointed by the reality of people whose images turn out to have been burnished to an unjustifiable sheen.

In the old days, there was also a gap between hype and reality, but it was the other way around. Publicity was so simple that it didn’t lead you to expect anything grand, but often one was pleasantly surprised by the high level of the actual playing, and even by the appearance of the people whose homely snaps didn’t do them justice.

On balance, I think I preferred the days when the reality outshone the publicity.

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This entry was posted on Sunday 21st April 2019 at 6:19pm and is filed under Concerts, Musings. You can leave a response, or trackback from your own site.

2 Responses to “Gaps between hype and reality”

  1. Rhonda Rizzo said on

    Thank you for saying what I suspect many of us have been thinking. Well said.

  2. Mary Cohen said on

    “On balance…” Oh yes!

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