This week I’ve been trying to find out what happened to the album of Mozart piano and violin sonatas that the wonderful Viennese violinist
Erich Höbarth and I made in 2012. (That’s us in the photo.) It was compiled from live recordings of a concert series we performed in Perth Concert Hall in Scotland. That series got five-star reviews, and we wanted to preserve a souvenir of it.
At the time, we were advised that CDs were fading and the smart choice would be to ‘go straight to download’. This was possible via CD Baby, an American company which offers a platform for musicians to upload their own music or performances.
BBC Radio 3’s respected ‘Record Review’ programme gave our download a very nice mention when it was first available. CD Baby shared it across multiple platforms. But it seemed our classical audience was not keen on ‘download only’. People kept asking us if a physical CD was available (it wasn’t). We struggled to know how to publicise our recording.
Recently I had a revealing conversation with an industry insider about algorithms and how they work to promote new recordings, with older ones being pushed gradually down the list, making them hard to stumble across. I realised what had happened with our Mozart recording from ten years ago. Publicity was clearly needed.
So here I am to give it a boost (or to ‘re-up’ it, as they say). First of all, here’s an excerpt on You Tube.
Here’s to a new lease of life for this lovely recording!