A few months ago, disheartened by the difficulty of ‘growing’ my blog readership, I consulted some of my students about the situation. I say ‘students’ but in fact they are all high-achieving young professionals who come for the occasional coaching.
They all agreed that it’s nearly impossible to persuade people to go to the trouble of going direct to one’s website to see what’s new, when they’re used to getting their alerts from social media such as Facebook and Twitter. They thought I should bite the bullet and sign up with one or both of those services. I had always felt I didn’t have the time, but I was feeling sufficiently motivated to take action. So I said I’d try one of them. Which one? Everyone said Twitter. They thought that if I managed to build up a presence on Twitter, more people would visit my website on a regular basis, and even buy my books. So off I went (or flew).
I’ve only been on Twitter since May, but already I think I can see a pattern, and it’s not the one I hoped to see. The number of my Twitter followers is slowly increasing, but there has been very little knock-on effect on my blog readership. I’m starting to get the impression that the two audiences are quite separate, and interested in different things. There seems to be almost no overlap between the two groups.
So my strategy seems to have been misguided. My secret plan was to use Twitter to make more people aware of my website and then fade gracefully away from Twitter. But now I can see it doesn’t work like that. Curses! Is nothing simple?
In the meantime I have come to enjoy the ‘community’ of Twitter, which I didn’t expect. I have even met some fellow musicians who are fun Twitter company. However, keeping up with it is very time-consuming, as everyone warned me, and I don’t have time to do justice to both Twitter and my blog (as well as writing a book). What to do?